Today is the first full day of ICSC RECon 2008. It's hard to grasp how large this retail tradeshow is until you actually see it. Our booth is in the Trade Expo, South Hall booth 7045. We've got a corner position and the traffic has been impressive so far. The show opened Sunday, and instantly we had passersby attracted by the plasma screen showing SITEOPS in action. Heather Palmer-Palavido, our VP of Product Development, and Frank Harmuth, Director of Sales, have been giving demonstrations nonstop since the show opening. We're giving away SITEOPS pens and blue stress balls shaped like brains. They're a hit, but visitors are actually requesting literature and contact info more often than pens and brains!

It's always interesting to see reactions to SITEOPS. We get a full range, from amazement to strong curiosity to skepticism. You can see the wheels turning as each potential client considers how SITEOPS could benefit their particular business, and we're getting great feedback and ideas by the minute. We're a very client-focused software company, which helps us respond to market needs. Our software is constantly being improved and since it's Software-as-a-Service, clients get to use the new stuff right away instead of having to wait months (or years) for software updates.